Ballistix is a management and marketing consultancy, specializing in Sales Process Engineering (SPE). The company operates nationally throughout Australia and the United States of America.

Sales Process Engineering is a radical new approach to the resourcing and management of the sales process. This approach enables organizations to a build high-throughput sales process, where salespeople focus exclusively on the conduct of appointments (four a day, five days a week) and delegate all non-critical tasks to the sales support function.

Ballistix builds the infrastructure and processes required for the successful implementation of Sales Process Engineering.

Specifically, we build the infrastructure that sits between salespeople and the rest of the organization (the fulfillment function and senior management).

This infrastructure consists of people, formal procedures and processes and technology.

The most obvious characteristic of one of our sales processes is the productivity of the salespeople. Because salespeople are freed of responsibility for prospecting, diary management, reporting, project management and other low-leverage tasks, they are free to dedicate all of their available time to the conducting of (selling) appointments.

Ballistix Reengineering Project

Ballistix delivers its services via Reengineering Projects. These projects consist of the delivery and integration of the following services:

Consulting and training

Our Senior Strategist and Consultants work hands-on in our clients’ organizations implementing our Reengineering Projects. This involves designing the optimal sales process, configuration and training of the management and CRM systems, and the training of sales support staff, sales people and management.

Technology

We provide our clients with the technology they require to automate and effective manage their sales processes.

This includes a sophisticated Management Information System (MIS) that extracts key data from our client’s CRM datastore and presents it in electronic dashboard-style report that enables management to access the critical information required to make real-time decisions relating to the sales process.

Communications

We produce all the communications collateral our clients require to make their sales processes sell.

All of our writers and designers have considerable direct marketing expertise (Ballistix’s first seven years were spent as a direct marketing agency.)

We create online (websites, html email campaigns etc) and offline (brochures, advertisements, sales letters, proposals etc) communications.

Clients can contract our communications services independent of a Reengineering Project.