Justin Roff-Marsh

For more than 12 years, Justin’s deep thinking and writing on the subject of sales process engineering has blazed a trail for others to follow.

Justin Roff-Marsh is the founder and managing director of Ballistix — a specialized management consultancy, servicing clients in the USA, Australia, New Zealand and Asia.

He's the author of the popular management book, Reengineering the Sales Process, which is featured on Amazon.com and read by business managers the world over. And he’s the editor of AdVerb — a popular periodical read by more than 9,500 managers and academics.

He’s an expert (Jonah) in the Theory of Constraints — the process-engineering methodology that underpins Ballistix’s contrarian approach to the sales process.

Justin’s approach to the sales process is as revolutionary as Deming’s was to manufacturing. He argues passionately that the application of scientific management principles to the sales process is the next great uncharted frontier for industry.

A persuasive and entertaining presenter

Over the past decade, Justin has presented at events to ten’s of thousands of executives and managers the world over.

His speaking style is considered entertaining and informative — evidenced in the positive feedback he always receives from audience members.

Justin has lectured on a number of occasions at universities, government-funded programs, industry courses and international TOC conferences. Over the years, he has been interviewed about his methodology on various programs such as Business essentials.

In the last two years, more than 2,700 executives have paid up to $297 each to listen to Justin speak at his popular half-day Executive Roundtable Workshops.

His current methodology is based on the principles of TO C (Theory of constraints). TOC is highly reputable and widely embraced management methodology first developed by Dr. Eli Goldratt, TOC is currently being used in many of the world’s largest organizations.

Justin is regarded by many as the foremost expert in the world of the application of TO C to sales process design and management.

View some speaker highlights

Intro to SPE		Qualification		4 appts a day

Other downloads

Audio interview:
Reengineering the Sales Process

Multimedia presentation:
Reengineering the Sales Process