Read back-issues of AdVerb!

Issue thirteen (current)

• How the Hudson Institute turned its hyper-efficient sales process into a sustainable competitive advantage

• The myth of branding

• Feedback: AdVerb 12

Issue twelve

• How to convert sales opportunities into sales

• ‘Doctor, I think I’ve got tuberculosis!’

• Feedback: AdVerb 11

Issue eleven

• Everything you need to know about your sales process … you can learn on a factory floor!

• From a marketing department’s perspective, every relationship looks like a sales opportunity!

• Feedback: AdVerb 10

Issue ten

• How to establish a clear cause and effect relationship between promotional expenditure and sales

• Feedback: AdVerb 9

• Event debrief: Reengineering the Sales Process

Issue nine

• Customer relationship automation: a viable business objective or an oxymoron?

• Feedback: AdVerb 8

• How to manage your promotional expenditure with absolute precision

Issue eight

• Why resellers don't sell, and why you should be glad they don't!

• Feedback: AdVerb 7

• What's a customer really worth?

Issue seven

• The importance of 'getting religion'

• Feedback: AdVerb 6

• Technology to watch (handheld computers)

Issue six

This is the first edition of AdVerb in our new monthly (e-mail) format.

• Is your marketing manager redundant?

• Turning relationships into strongholds.

Issue five

• How to promote, present and profit from seminars and workshops

• Opinion: If it quacks like a duck

• Success story -- Naturopathica

Issue four

• How your brochure can be a super salesperson for your organisation!

• Opinion: Marketing by numbers: How to dial-up next year's sales figures

• Success story -- Body Express

Issue three

• Clicks and mortar: how to use the virtual world of the Internet to multiply the effectiveness of your real-world marketing activities.

• Opinion: Is your sales person really selling?

• Success story -- Gavin Ross & Co Portfolio Management Service

Issue two

• The corporate newsletter: neglected for years, resurrected at last

• The nine most terrible words any marketing manager can possibly utter

• Online at last

• Success story -- Hopkins Property

Issue one

• Anatomy of a healthy ad

• Go ahead, compete on price!

• Is customer service overrated?

• From start-up to $45 million -- the remarkable Hudson story

Special feature

This article describes the methodology that underpins almost everything we do, here at Ballistix.  

Relationship-centric Marketing is a marketing model designed to sell expensive (or complex products) and services.  It's particularly applicable to professional services firms, and companies in the fields of financial services, information technology and most business to business services.

How Harry Edgecliffe's success killed his thriving pet food business

• Humour: competitive strategy in action.