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Home>Our services>Communications
samples
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Communications samples
Our campaigns tend to fall into two broad categories. They are
designed either to initiate relationships with qualified prospects (lead generation), or
to manage those relationships (turning prospects into clients and then exploiting the
lifetime value of those client relationships).
You can either scroll this index page, or select a category from the
table below. Campaigns will be displayed in new windows.
Some campaigns can be opened (saved) in Acrobat Reader
format. These will be marked with this symbol: 
Lead-generation
| Hopkins
Property |
This ad has generated in excess of 150
qualified responses with each insertion in both the Melbourne Age and the Financial
Review. |
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| Anchorlock |
This ad drove retail (and direct) sales,
opened distribution channels and helped Anchorlock secure almost 100% marketshare in its
category. |
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| EasySlim |
This ad generated 2,000 new members from its
first insertion in Womens Weekly magazine. |
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| Business
Queensland |
This advertisement sells electronic versions
of the publications 'Top 25' lists – turning existing editorial into an regular
income stream. |
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| Aleis
International |
This ad runs in the rural press, generating a constant
stream of inquiries about Aleis International's electronic stock (cattle) management
program. |
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Direct mail campaigns
| Body
Express |
Combine what is traditionally a low-end
promotional medium with an industry that's discounted itself into a virtual commodity and
you have a recipe for disaster, right? Wrong! This letterbox campaign for
Sydney gym, Body Express offered recipients a free month's membership. What's more
it offered free personal training sessions and a weight-loss plan. Out of a
distribution of 10,000 fliers, 70 people took up the membership offer in the first week
– 50 went on to become full (paid) members. |
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Relationship Management
Brochures, corporate profiles, etc
| Coin
Dealers International |
This brochure presents Australian coins as an
investment proposition -- rather than as a collectible. It typifies our approach to
investment products and services. |
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| Australian Property Masters |
Please be patient when
downloading these newsletters. They will take a few moments ...
but are well worth the wait. |
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| Access Consulting |
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| Whittaker Macnaught |
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| Naturopathica |
Cat Media is responsible for best-selling
pharmaceuticals like VeinAway, Hair-No-More and Menoeze. This e-commerce enabled site
provides a third distribution channel to complement their mail order and pharmacy
channels. |
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| Which
Property? |
This site is the companion of Southern Cross's
newsletter of the same name. It is designed primarily to give away 12-month
subscriptions to the newsletter. |
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| Republic Tower |
This site is designed primarily to encourage
visitors to request information on a Brisbane residential development. |
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| EasySlim |
EasySlim is a national slimming organisation.
This site focuses on selling their EasyUnit slimming plan. |
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| Omega
Senior Care |
As with many of our sites, this Website is
designed to extend the reach of Omega Senior Care's offline promotional campaigns and
complement their sales process. |
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| Payment
Please |
Payment Please's website is an integral part
of the company's low cost model. It allows customers to manage their accounts online
– slashing data entry costs. |
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| Medical
Spectrum |
Medical Spectrum sells software-based practice
management system. |
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| Aleis International |
Aleis uses its site to provide information on
its stock (animal) management system to potential clients. |
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| Hudson Institute |
Hudson uses its site to deliver services to
Members and to encourage the feeling of community. Unfortunately Member-zones are
password protected – but there is some content for visitors. (You can get a
taste of the new look planned for this site by clicking on the Conference 2000 banner.) |
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Corporate Identity
| Republic
Apartments |
A clean and simple design,
incorporating a prominent colour used in the interior finishes of the
apartments. |
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| Software
House |
Technology is often
portrayed as cold and confusing. With a combination of bright colours
and bold line work, this logo gives the impression of a fun and
approachable technology company. |
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| Cleary
Hoare |
Traditional colours on cream
paper with a corporate design. Ideal for a professional service
industry. |
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| Body
Express |
It would be easy to
assume that a gym in the upmarket suburb of Bondi Beach would be
expensive and formal. Not this one. It needed to say, fun, energetic,
approachable and come as you are. |
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Testimonials
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Justin Roff-Marsh and his team
have astonishing ability. Through brilliant insight, strategic positioning and
advertising copy, they have doubled the size of my business in a year. I cannot
believe how lucky I am to have these marketing geniuses working for me.
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Gavin Ross
Gavin Ross & Co
Portfolio Management
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Justin is
simply one of the most talented strategic and creative thinkers I've ever come across. His
specialty and great passion is working with 'entrepreneurial start-ups' (his words),
helping them to create and implement fast-growth marketing strategies. |
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Chris Newton, CEO
Results Corporation
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