Introduction: The solution

A new model for sales process design

This workshop will present a new model for sales process design.

Over a content-packed day, Justin Roff-Marsh, Benn Walker, Hamish Elton and Rebecca Stokes will introduce you to their Relationship-centric Marketing methodology.

Furthermore, they’ll help you to work through the process of customising this methodology to suit the unique requirements of your organisation.

How to manufacture highly qualified sales opportunities

Relationship-centric Marketing is a new approach, both to sales process design, and to the day-to-day management of sales processes.

This approach frees salespeople from the responsibility for generating sales opportunities — enabling them to conduct (up to) five appointments a day with pre-qualified, pre-appointed prospects (who have signalled a propensity to purchase).

At the heart of Relationship-centric Marketing is a simple automated system that acquires and manages a large number relationships with potential clients, existing clients and centres of influence. (This system could be likened to a factory that manufactures highly qualified sales opportunities.)

Learn from the practitioners

You may have read about Relationship-centric Marketing. You may even have attended one of Justin’s popular breakfast seminars. But this workshop is more than just a theoretical introduction to our sales process design methodology.

This is an opportunity for you to spend nine hours being coached by the practitioners of this revolutionary approach to sales process design and management.

Justin and his team will help you to customise their methodology for your organisation. They’ll show you how to map-out a sensible and readily applicable implementation plan. And they’ll relate numerous enlightening case studies from the field.

This event is guaranteed to provide you with everything you need to multiply the efficiency of your sales process — and to fast track the growth of your organisation.

You will learn:

• How to develop a basis for communication with your marketplace, that will enable you to maintain enduring relationships — even when prospects are outside of their buying cycle.

• How to automate both the management of relationships and the generation of sales opportunities — enabling salespeople to focus on selling.

• How to produce relationship-acquisition campaigns — campaigns that will provide you with a constant stream of relationship-focussed prospects.

• How to utilise e-mail and your Website to multiply the efficiency of your sales process.

• How to manage your sales process with the same scientific precision that you would apply to the management of your other critical business processes.

[top]