Introduction: The event
How to
fast-track the growth of your organisation with a highly
scalable — and devastatingly effective — sales process
I wonder …
Is your sales process as predictable, as
manageable, as dependable and as scalable as your other
organisational processes?
Can you predict your future sales
figures with the same degree of accuracy that you can
predict the output from your production facility?
Can you dial-up future sales
volumes by simply adjusting the inputs to your sales
process?
Can you measure the return you earn on
every dollar you commit to this process?
And can you look inside your sales
process and monitor the key performance indicators that
report on the health of each step of this process?
If you can’t manage your sales process
with this degree of precision, this one-day workshop is
likely to have a profound impact on the future of your
organisation.
This workshop will enable you to
accurately measure every component of your sales process
— including your advertising and promotional
initiatives, and the individual activities of
your sales representatives.
It will enable you to save the money you
spend on non-productive activities and re-invest this
money on the real drivers of your growth.
It will enable you to multiply the
return you earn on your sales process’s most costly
resource, your salespeople. Furthermore, it will show
you how to make these salespeople easier to recruit,
easier to manage and easier to retain.
And it will enable you to both
centralise and institutionalise as much of your
sales process as possible, resulting in a process that
is easier to manage, easier to scale, and considerably
more efficient.
Reengineering the sales process
This one-day workshop will provide you
with a detailed guide to the implementation of our Relationship-centric
Marketing methodology.
It will be presented by Justin Roff-Marsh
(Ballistix’s founder and managing director), Benn Walker
(who heads our consulting team), Hamish Elton (our
resident marketing technology guru, and Rebecca Stokes
(who heads our Marketing Logistics division).
We will present this workshop in Brisbane,
Melbourne and Sydney in late October 2002.
If you are interested in attending one of
these events, it’s worth making your decision sooner,
rather than later. We have just 100 tickets available for
each event, and demand is likely to be strong.
This workshop has been eagerly awaited
by the 1,293 executives and business owners who have
attended Justin’s breakfast seminars over the last two
years. (In fact, almost 100 of these people have already
signalled their intention to attend.) Furthermore, we
are expecting a high level of interest from our 8,500 AdVerb
subscribers.
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