A brief introduction

Ballistix started life some eight years ago as a direct marketing agency. From day one, Justin Roff-Marsh (Ballistix’s founder and Managing Director) specialised in working with organisations that sold expensive and complex products and services.

He had developed an unorthodox (and highly successful) approach to sales process design as a co-founder of The Hudson Institute (a national financial services firm).

Justin Roff-Marsh Advertising quickly built an enviable reputation as a result of the remarkably effective direct marketing campaigns it produced for organisations including JB Were Stockbroking, Wallace Bishop Jewellers, Investment House, Vision Publishing, The Achaeus Institute, Fullife Pharmacy and, more recently, The Rivkin Report.

In recent years, we began providing consulting (and more recently) technology services to our clients. Our consultancy services rapidly became our first point of contact with new clients.

Our recent change of name (January 2001) acknowledged that Justin Roff-Marsh Advertising had evolved from a direct marketing agency with consulting capabilities, into a true marketing consultancy (with complementary communications and technology services).

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